I’ve collected over two hundred of the best content strategy and content design resources below. My goal is to make it easy for you to learn about the field of content strategy, find content strategists and blogs to follow, and, hopefully, start contributing to our community.
The people I mention are experts in the field of content strategy—I’m so grateful to them for sharing their ideas and experiences with us. But I’m even more excited for you to join our conversation. Let’s get started!
Definition – Books – Journals – Blogs/Websites – Articles – Events – Forums – More lists
A Definition of Content Strategy
What is “content strategy”? Is content strategy the same as content marketing? No, never. Is content strategy just a weak, watered-down form of design or information architecture? No, not at all.
Graphic © Brain Traffic
Kristina Halvorson (@Halvorson), founder/CEO of Brain Traffic, states in A List Apart that “Content strategy plans for the creation, publication, and governance of useful, usable content.”
I think the word plans plays a key role in that definition. Planning is an essential skill for content strategists, who often do quite a bit of research within organizations to examine workflow, standards, governance, process design, publishing systems, and several other factors that go into the second part of Kristina’s definition: “…the creation, publication, and governance of useful, usable content.”
But content strategists do more than just plan. That’s why I love Kristina’s distinction between the words useful and usable. A content experience must be both in order to be truly successful. Making content (and content systems) both useful and usable is where content strategy turns to implementation.
Rachel Lovinger (@rlovinger), experience director at Razorfish, adds to this definition in Boxes and Arrows when she states that content strategists use “words and data to create unambiguous content that supports meaningful, interactive experiences.”
Note that here she specifically references both language and data, which indicates that we’re talking about “big-C” Content, not just blocks of text. It’s also clear that we’re talking about holistic experiences and how content enables experiences that help people succeed at their goals.
Rachel adds that “content strategy is to copywriting as information architecture is to design,” which helps us dispel the myth that all content strategists care about is text. We care about content as experience, which is why we focus on standards, voice and tone, governance, content inventories and audits, workflows, service design, systems and processes, metadata design, content modeling, delivery channels, and so on.
Remember: useful and usable. This is why content strategists aren’t content marketers. This is why content strategy isn’t the same as (nor anything like) content marketing.
Furthermore, content strategists aren’t just “weak information architects” or “weak designers” as we’re referred to in some communities. Rather, content strategists often take care of the elements of infrastructure and experience that those disciplines tend to shrug off.
Content strategists use language, data, and systems to build better experiences for people than either IAs or designers can working by themselves. Ideally, all three disciplines work together as part of a user experience team that puts the Why before the How.
So yes, we’re designers. Yes, we’re information architects. And yes, we’re builders, too. This is what I mean when I say “content strategy”.
Definition – Books – Journals – Blogs/Websites – Articles – Events – Forums – More lists
Content Strategy & Content Design Books
- Abel, Scott; Bailie, Rahel Anne (ed.) The Language of Content Strategy.
- Bailie, Rahel Anne; Urbina, Noz. Content Strategy: Connecting the Dots Between Business, Brand, and Benefits.
- Bloomstein, Margot. Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project.
- Casey, Meghan. The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right.
- Fenton, Nicole; Lee, Kate Kiefer. Nicely Said: Writing for the Web with Style and Purpose.
- Halvorson, Kristina; Rach, Melissa. Content Strategy for the Web.
- Handley, Ann; Chapman, C.C. Content Rules.
- Jones, Colleen. Clout — The Art & Science of Influential Web Content.
- Kissane, Erin. The Elements of Content Strategy.
- Land, Paula Ladenburg. Content Audits and Inventories.
- Leibtag, Ahava. The Digital Crown: Winning at Content on the Web.
- McGovern, Gerry. Killer Web Content: Make the Sale, Deliver the Service, Build the Brand.
- McGrane, Karen. Content Strategy for Mobile.
- Murphy, Christopher; Persson, Nicklas (The Standardistas). The Craft of Words: Part 1: Macrocopy & Part 2: Microcopy.
- O’Keefe, Sarah; Pringle, Alan S. Content Strategy 101: Transform Technical Content into a Business Asset.
- Redish, Janice (Ginny). Letting Go of the Words.
- Rockley, Ann; Cooper, Charles. Managing Enterprise Content: A Unified Content Strategy.
- Sheffield, Richard. The Web Content Strategist’s Bible.
- Smashing Magazine. Content Strategy.
- Swisher, Val. Global Content Strategy: A Primer.
- Wachter-Boettcher, Sara. Content Everywhere: Strategy and Structure for Future-Ready Content.
There are several other books out there that would be helpful for content strategists, such as Steve Krug’s Don’t Make Me Think, Peter Morville & Lou Rosenfeld’s Information Architecture for the World Wide Web, and Jesse James Garrett’s The Elements of User Experience among many, many others.
This list isn’t meant to (and can’t) be exhaustive. I’ve included the authoritative canon for practicing content strategists along with some newer additions (and editions!). They define the discipline, lay out its scope and modes of practice, and offer standards, tools, and techniques for building success.
Are any books missing? Please let me know on Twitter @jcolman or by sending me a note.
Definition – Books – Journals – Blogs/Websites – Articles – Events – Forums – More lists
Content Strategy & Content Design Magazines and Journals
- A List Apart – Content Strategy articles
- Boxes and Arrows – search results for [content strategy]
- Contents magazine
- Johnny Holland – Content Strategy series
- Medium: Content Strategy and On Content collections – search results for [content strategy]
- The Pastry Box (many content strategists publish here)
- UX Booth – Content Strategy articles
- UX Magazine – Content Strategy articles
- UX Matters – Content Strategy articles
- Working in Content – interviews, articles, & more resources
Many related industries (particularly UX and IA) recognize the value of content strategy and include it as an area of focus. I think that shows how our work overlaps with other disciplines – there’s a lot we can learn from each other. No one need practice alone.
Are any magazines or journals missing? Please let me know on Twitter @jcolman or by sending me a note.
Definition – Books – Journals – Blogs/Websites – Articles – Events – Forums – More lists
Content Strategy & Content Design Blogs/Websites
- @katetowsey – Kate Towsey
- Amy Thibodeau
- Appropriate, Inc. – Margot Bloomstein
- Brain Traffic – Kristina Halvorson, et al
- Brown Blog – Tiffani Jones Brown
- Confab Events
- Cleve Gibbon
- The CMS Myth
- Content Company – Hilary Marsh
- Content on Content – Marli Mesibov
- Content Here – Seth Gottleib
- Content Insights
- Content is the Web – Max Johns
- The Content Philosopher – Joe Gollner
- Content Strategy Applied
- Content Strategy Alliance
- Content Strategy, Inc.
- The Content Wrangler – Scott Abel
- Contentini
- Content-ment – Clinton Forry
- Creek Content – Laura Creekmore
- CS Forum blog
- Daniel Eizans
- Diary of a Content Strategist
- Dirty French Novel – James Callan
- Dope Data – Erin Scime
- DRCC Corporate Communications – Diana Railton
- E3 Content Strategy
- EAT blog
- Eating Elephant – Corey Vilhauer
- Elezea – Rian van der Merwe
- Elizabeth McGuane
- Elle Geraghty
- Every Page is Page One
- GatherContent
- Government Digital Service (GDS)—Style, content and design
- Grassfed Content – Matthew Grocki
- Hello Content – Keri Maijala
- Hobbs on Tech – David Hobbs
- Incisive.nu – Erin Kissane
- Intentional Design – Rahel Anne Bailie
- Less Work, More Flow – Noz Urbina
- Lucid Plot – Jonathan Kahn
- Mapped – Elizabeth McGuane and Randall Snare
- Meaning and Measure – Misty Melissa Weaver
- Meet Content – Rick Allen and Georgiana Cohen
- Online it ALL Matters – Ahava Leibtag
- The Personal Disquiet of Mark Boulton
- Nicole Fenton
- Pybop – Shelly Bowen, et al
- Relly Annett-Baker
- Shut the door on your way out, Cicero… – Richard Ingram
- Richtext – Richard Thompson
- Sara Wachter-Boettcher
- Scatter-Gather – Razorfish by Rachel Lovinger, et al
- Scriptorium – Sarah O’Keefe, Alan S. Pringle, et al
- Simple and Great – Sitegeist by John Ryan, et al
- Snappy Sentences – Sally Bagshaw
- Strategeezy – Jim Woolfrey
- Suite Seven – Stacey King Gordon, et al
- User Interface Engineering BrainSparks (just content strategy posts) – Jared Spool, et al
- Voice, Tone & Content Guides
- Waltzing Matilda
- Web Content Strategy – Richard Sheffield
- Web Content Strategy – Sally Bagshaw
- Web Writing at Work – Kate Kiefer Lee
- WelchmanPierpoint – Lisa Welchman, et al
- Whipsmarter – Kate Kenyon
- Working in Content – James Deer
- Writing for Digital – James Mathewson
Yet another incomplete list! I scoured speaking rosters at conferences, followed citations, and looked at the folks organizing Meetup groups to put this together. But as long as this list of content strategy bloggers is, I’m sure there are many more out there.
Are any blogs or websites missing? Please let me know on Twitter @jcolman or by sending me a note.
Definition – Books – Journals – Blogs/Websites – Articles – Events – Forums – More lists
Content Strategy & Content Design Articles and Blog Posts
- Andrews, Michael. Should a content strategist learn to code?. Content Strategy Forum.
- Annett-Baker, Relly. The Construction of Instruction. 24 Ways.
- Annett-Baker, Relly. Extracting the Content. 24 Ways.
- Annett-Baker, Relly. Why you need a content strategist. Boagworld.
- Bailie, Rahel Anne. Content Lifecycle: Closing the loop in content strategy. Johnny Holland.
- Bailie, Rahel Anne. Skills to transition to content strategy Intentional Design Inc.
- Bailie, Rahel Anne. What’s the Buzz about Content Strategy? ASIS&T Bulletin.
- Bennet, J. Todd. The Incidental Publisher. [pre]design.
- Benson, Barnaby. What’s all the fuss about tone of voice? Barnaby Benson Ltd.
- Bloomstein, Margot. Balancing User-Centered Design. Appropriate, Inc.
- Bloomstein, Margot. The Case for Content Strategy — Motown Style. A List Apart.
- Boulton, Mark. Adaptive Content Management. The Personal Disquiet of Mark Boulton.
- Boulton, Mark. A Richer Canvas. The Personal Disquiet of Mark Boulton.
- Boulton, Mark. Structure First. Content Always. The Personal Disquiet of Mark Boulton.
- Bowen, Shelly. Content Strategy Deliverables. Pybop.
- Brown, Dan. Letter to a Content Strategist. Dan Brown’s greenonions.com.
- Brown, Tiffani Jones. Toward a Content-Driven Design Process. Brown Blog.
- Casey, Meghan. 4 Web project problems content strategy can solve. Johnny Holland.
- Casey, Meghan. Get Your Content Strategy Out of the Drawer with Governance. UX Magazine.
- Collier, Jessica. What is Narrative UX?. re:form/Medium.
- Content Strategy Alliance. Content Strategy Alliance Tools & Templates: A Best Practices Handbook. contentstrategyalliance.com.
- Content Strategy Forum. Content Strategy Templates. docs.google.com.
- Detzi, Christopher. From Content Audit to Design Insight: How a Content Audit Facilitates Decision-Making and Influences Design Strategy. UX Magazine.
- Detzi, Christopher. The Content Conundrum. Boxes and Arrows.
- Downey, Jonas. On Writing Interfaces Well. Signal vs. Noise.
- Downey, Jonas. Writing-first Design. Signal vs. Noise.
- Earley, Seth. Developing a Content Maintenance and Governance Strategy. ASIS&T Bulletin.
- Fenton, Nicole. Interface Writing: Code for Humans. Nicole Fenton.
- Fenton, Nicole. Words as Material. Nicole Fenton.
- Fenton, Nicole. Working on Content with Developers. Swell Content.
- Forry, Clinton. An Intoxicating Tale of Content Strategy. Content-ment.
- GatherContent. UX Design And Content Strategy: The Project Guide gathercontent.com.
- Gibbon, Cleve. What do content strategists do? clevegibbon.com.
- Gordon, Stacey King. Why I embrace content strategy (and you should too). Suite Seven.
- Halvorson, Kristina. Content Strategy: More than a Bunch of Tactics. Brain Traffic.
- Halvorson, Kristina. Content Strategy and UX: A Modern Love Story. UX Magazine.
- Halvorson, Kristina. Content Strategy is, in Fact, the Next Big Thing. Brain Traffic.
- Halvorson, Kristina. The Discipline of Content Strategy. A List Apart.
- Herron, Matt. Practical Content Strategy: Part I and Part II. UX Booth.
- Ingram, Richard. Approaches to web content strategy. Shut the door on your way out, Cicero…
- Ingram, Richard. Work accessibility into your content strategy. Shut the door on your way out, Cicero…
- Jacobson, Daniel. COPE: Create Once, Publish Everywhere. Programmable Web.
- Jones, Colleen. Content Analysis: A Practical Approach. UX Matters.
- Jones, Colleen. Marketing Isn’t a Dirty Word. UX Matters.
- Kahn, Jonathan. Content Strategy for the Web Professional. Lucid Plot.
- Kahn, Jonathan. Embrace Content Strategy: Throw Out Your Design Process. Lucid Plot.
- Kahn, Jonathan. Strategic Content Management. A List Apart.
- Kahn, Jonathan. Web Governance: Becoming an Agent of Change. A List Apart.
- Kissane, Erin. A Checklist for Content Work. A List Apart.
- Kissane, Erin. Content Strategy is About Publishing. Incisive.nu
- Koczon, Cameron. Orbital Content. A List Apart.
- Kuenn, Arnie. Content Editorial Calendar Template. Vertical Measures.
- LaFerriere, Keith. Everything in Moderation: Using Content Units to Manage UX. UX Magazine.
- Lee, Kate Kiefer. Tone and Voice: Showing Your Users That You Care. UX Magazine.
- Leibtag, Ahava. Creating Valuable Content: An Essential Checklist. Content Marketing Institute.
- Lovinger, Rachel. Content Strategy: The Philosophy of Data. Boxes and Arrows.
- Lovinger, Rachel. Content Modelling: A Master Skill. A List Apart.
- Lovinger, Rachel. Nimble. Razorfish.
- Lovinger, Rachel. Tinker, Tailor, Content Strategist. A List Apart.
- Lovinger, Rachel. What Makes a Content Strategist? Scatter-Gather.
- Macintyre, Jeffrey. Content-tious Strategy. A List Apart.
- UX Booth. Complete Beginner’s Guide to Content Strategy. UX Booth.
- McGrane, Karen. Adapting Ourselves to Adaptive Content. karenmcgrane.com.
- McGrane, Karen. In Defense of Lorem Ipsum. karenmcgrane.com.
- McGrane, Karen. Uncle Sam Wants You (to Optimize Your Content for Mobile). A List Apart.
- McGuane, Elizabeth. Fear, Loathing and Content Strategy. Mapped.
- McGuane, Elizabeth. How Words Build a Product. Mapped.
- Maijala, Keri. The Content Strategist Elevator Pitch. Hello Content.
- Maltoni, Valeria. How to Develop a Content Strategy Process (for your blog). Conversation Agent.
- Mausser, Kris. Personas: A Critical Investment For Content Strategy. Johnny Holland.
- McGovern, Gerry. Is There Such a Thing as Content Strategy? New Thinking.
- Minkovsky, Natalya. Taxonomy: Content Strategy’s New Best Friend. Johnny Holland.
- Porter, Joshua. Writing Microcopy. Bokardo.
- The Rockley Group. What is Intelligent Content? Rockley.com.
- Rach, Melissa. Content Strategy and its Cousins. UX Magazine.
- Rach, Melissa. Top 10 Content Strategy Mistakes to Avoid. Peachpit.
- Reyes, Mig. Reminder: Design is still about words. 37signals.
- Rosenbaum, Steve. Filter or Be Flooded: Do You Need a Content Strategist? Fast Company.
- Scime, Erin. 6 Reasons You Need Content Strategy. Dope Data.
- Scime, Erin. The Content Strategist as Digital Curator. A List Apart.
- Shaw, Natalie. Getting Started in Content Strategy. Facebook Design.
- Sheffield, Richard. Content Strategy Mind Map – Updated. Web Content Strategy.
- Smith, Scott. Content Strategy — in 3D!. Boxes and Arrows.
- Sponder, Steve. Content Strategy for Social Media. Steve Sponder’s Blog.
- Thibodeau, Amy. Content Strategy for Interfaces. HackDesign.
- Thibodeau, Amy. Error messages need love, too. TechSPARK.
- Thibodeau, Amy. How to build and care for your own sassy, quirky, funny interface robot. Medium.
- Thibodeau, Amy. Micro Copy: Content Strategy and Writing the User Interface. Contentini.
- Thibodeau, Amy. Write like a Human. Medium.
- Towsey, Kate. A content strategy clarion call: get out of the sidelines and onto the field. @katetowsey.
- Veen, Jeffrey. Doing a Content Inventory (Or, A Mind-Numbingly Detailed Odyssey Through Your Web Site). Adaptive Path.
- Wachter-Boettcher, Sara. Content First? Semantics, Structure, and Why We Should Care. sarawb.com
- Wachter-Boettcher, Sara. Future-Ready Content. A List Apart.
- Wachter-Boettcher, Sara. Responsive-Ready Content. sarawb.com
- Wachter-Boettcher, Sara. Structured Content, Shifting Context: Responsive Design, Content Strategy & the Future. sarawb.com
- Willis, Dan. Make It Semantic from the Start. UX Crank.
- Wion, Destry. The Content Strategy Land Rush. Wion.
- Withrow, Jason. Competitive Analysis: Understanding the Market Context. Boxes and Arrows.
- Wroblewski, Luke. Interaction Design & Written Language. LukeW Ideation + Design.
- Zambonini, Dan. Content Strategists: What Do They Do? Contentini.
- Zambonini, Dan. Content Strategy, IA, UX or SEO: What’s My Problem? Contentini.
Similar to the other sections above, this list is incomplete and there’s no reasonable way to make it complete. I’ve chosen authoritative articles and posts that make up the foundation of how content strategists approach their work, interact with neighboring disciplines, and solve common challenges. And I’ve selected a somewhat diverse set of voices sharing ideas from industries that are not too far removed from content strategy.
Are any articles or blog posts missing? Please let me know on Twitter @jcolman or by sending me a note.
Definition – Books – Journals – Blogs/Websites – Articles – Events – Forums – More lists
Content Strategy & Content Design Conferences and Events
- An Event Apart often has content strategy sessions
- Confab Events
- Congility
- Content Marketing World often has content strategy sessions
- Content Strategy Applied
- Content Strategy Meetups
- Content Strategy Summit
- Content Strategy Workshops
- Content Strategy Forum (CS Forum)
- Custom Content Conference
- Delight Conference often has content strategy sessions
- Euro IA often has content strategy sessions
- Giant UX often has content strategy sessions
- Gilbane Conference often has content strategy sessions
- IA Summit often has content strategy sessions
- Information Development World
- Intelligent Content Conference
- Lanyrd list of content strategy events
- LavaCon
- Now What? Conference
- Revolve Conference often has content strategy sessions
- Society for Technical Communication (STC) Summit often has content strategy sessions
- SXSW often has content strategy sessions
- UX Australia often has content strategy sessions
- UX London often has content strategy sessions
- UX LX (UX Lisbon, Portugal) often has content strategy sessions
- Web Directions often has content strategy sessions
- Webstock often has content strategy sessions
- WebVisions often has content strategy sessions
- World IA Day often has content strategy sessions
Are any events missing? Please let me know on Twitter @jcolman or by sending me a note.
Definition – Books – Journals – Blogs/Websites – Articles – Events – Forums – More lists
Content Strategy & Content Design Forums and Groups
- Content + UX Slack—thanks to Michael Metts!
- Facebook: Content Strategists group
- Google Group: Content Strategy
- Google+ Community: Content Strategy
- LinkedIn: Branded Content Strategy
- LinkedIn: Content Strategists
- LinkedIn: Content Strategy
- LinkedIn: Content Strategy Hub
- LinkedIn: The Content Wrangler Community
- SlideShare: all presentations tagged with “Content Strategy”
- Twitter: #contentstrategy hashtag
Are any forums, groups, or communities missing? Please let me know on Twitter @jcolman or by sending me a note.
Definition – Books – Journals – Blogs/Websites – Articles – Events – Forums – More lists
Yes, Virginia, There are Even More Content Strategy & Content Design Resources Out There!
- The Complete Beginner’s Guide to Content Strategy from UX Booth
- Content strategy resources from the Brain Traffic blog
- 1001 content strategy links from the Firehead blog
- Content strategy tools from the Leap of Faith Web Design blog
- Content strategy resources collected by Michaela Hackner on the Forum One blog
- Misty Weaver’s reading list for her undergraduate content strategy course at the University of Washington (and here’s an older list)
- Rachel Lovinger’s list of content strategy resources (and here’s another older list)
- The Super-List of Content-First UX Resources by Ryan Bigge
- UI Content Resources by Megan Whalin
Definition – Books – Journals – Blogs/Websites – Articles – Events – Forums – More lists
What, That’s Still Not Enough for Ya?
Well, after going through over 200+ content strategy & content design resources, you made it all the way to the end. Congratulations!
If you’ve created an influential, valuable content strategy resource that I forgot to mention here, please forgive me — no offense intended. If I accidentally left you and your work out, please just know that the spirit is willing, but the fingers (and clock!) are weak.
Is there anything missing from this epic list of content strategy & content design resources? Please let me know on Twitter @jcolman or by sending me a note.
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