Career highlights

• Defined the practice of transparent recruiting at HubSpot
• Transformed content design at Intercom to maximize its impact
• Led an organization of 15 UX content strategists at Facebook
• Co-led and edited the Facebook Design writing collection
• Built UX standards as REI’s first principal experience architect
• Won two Webby Awards for my work at The Nature Conservancy
• Served as a Peace Corps public health volunteer in Burkina Faso, West Africa

Relevant Experience

Senior Design Manager, HubSpot
Dublin, Ireland
July 2021 – Present

HubSpot’s mission is to help organizations grow better. Learn about HubSpot’s unique culture and see our open positions.

Pay equity advisor, 81cents
Remote
June 2020 – Present

Pay equity advisors for 81cents support women, BIPOC, and other marginalized people through tough negotiations and career conversations by providing data, validation, and confidence. In this role, I provide relevant data points and personalized negotiation advice to candidates as they navigate new offers and performance or compensation reviews.

81cents pay equity advisors have helped people from marginalized and excluded communities earn over $3.5M in additional pay—an average of 17% per person.

Senior Group Design Manager, Intercom
Dublin, Ireland
December 2018 – Present

• Form, co-lead, and grow Platform and Growth product groups of 50+ people
• Co-develop product strategy, roadmaps, success metrics, and more with teams
• Re-define and lead the content design discipline to maximize its impact
• Scale and distribute our design system across 20+ designers and 100+ engineers
• Lead design recruiting strategy, co-develop and launch intercom.design

UX Content Strategy Lead, Facebook Marketplace
Seattle, Washington
August 2017 – November 2018

• Scaled up the content strategy team from 3 to 15 people in 2 offices
• Co-led and developed groups of product teams to enable transactions for 900M+ people
• Contributed to international research for global commerce and payments products
• Measurably improved the safety and security for transactions globally

Editor, Facebook Design
Menlo Park, California and Seattle, Washington
April 2014 – December 2017

• Edited articles for publication in the Facebook Design collection on Medium followed by 60K+ people
• Developed new writers and shepherded stories from concept to completion
• Contributed to creation of style guide, editorial calendar, reporting progress to leadership
• Most popular stories earned 18K+ claps, drove earned media attention
• Co-developed and launched facebook.design

Content strategist and content strategy manager, Facebook
Menlo Park, California
July 2013 – August 2017

• Led, developed, and scaled a team of 3 content strategists for Facebook’s Developer Platform
• Launched product content for Facebook post search, resulting in 1B+ searches/day
• Designed product and content for Facebook Analytics, Oculus Rift, Nearby Friends, and more

Principal User Experience Architect, REI (Recreational Equipment, Inc.)
Kent, Washington
July 2012 – July 2013

• Created enterprise content design standards and governance workflows
• Structured and modeled metadata for product findability and reusability
• Developed business cases for cross-channel content experiences and apps

Program Manager, SEO/Content Marketing, REI (Recreational Equipment, Inc.)
Kent, Washington
December 2008 – July 2012

• Grew organic search by 160% to over 50M visits and US$100M in sales/year
• Co-lead agile development team of 12 people focused on information architecture, and SEO
• Created REI’s award-winning content marketing program, driving engagement and earned media
• Managed $200k budget, contracted with external agencies and consultants

Associate Director, Digital Marketing, The Nature Conservancy
Arlington, Virginia
August 2004 – November 2008

• Led strategy and teams for global web marketing, advertising, and content production
• Earned two Webby Awards for creating breakthrough web experiences
• Pioneered the use of social media in nonprofit fundraising, raising $500,000+
• Developed strategy and planned implementation of enterprise CMS and web analytics tools

Other Experience

Barbara Thomas Conservation Fellowship, The Nature Conservancy-Australia Program
Melbourne, VIC Australia
February 2008 – May 2008

User Interface Architect, New Target Internet Design & Development
March 2004 – August 2004
Alexandria, Virginia

Web Communications and Content Manager, Conservation International
Washington, DC
March 2003 – March 2004

Webmaster and Publications Designer, Great Lakes Commission
Ann Arbor, Michigan
April 2001 – May 2003

Peace Corps Volunteer, U.S. Peace Corps
Burkina Faso, West Africa
June 1999 – November 2000

Lead Information Developer, Groupware, IBM
June 1997 – April 1999
Rochester, Minnesota

Education

University of Washington Information School
M.S. Information Management
Avg. GPA: 3.89
2011-2013
Seattle, Washington

• Strong focus on information architecture, metadata, taxonomy, ontologies, business management
• Attended week-long Information Architecture intensive focused on user experience, cross-channel strategy, and emerging trends in IA
• Frequent guest-lecturer on SEO, internet marketing, content strategy, and web analytics

Rensselaer Polytechnic Institute
Certificate, Human-Computer Interaction
Avg. GPA: 4.0
1997-1998
Troy, New York (via satellite)

• Strong focus on graphical user interfaces, usability testing, and heuristics
• Emphasis on user interface design, web development, usability and software agents/wizards

Michigan Technological University
Avg. GPA: 3.5
1993-1997
Houghton, Michigan

• B.S., magna cum laude, Scientific and Technical Communication
• 6-month internship with IBM; focus on information development, technical writing

Selected Awards

• 2015 Facebook Privé Award for practicing Privacy by Design
• 2012 ASIS&T New Leaders Award
• 2012 University of Washington Benjamin F. Page Fellowship recipient
• 2010 REI Anderson Award: a peer-nominated award given to top-achieving employees at REI
• 2009 13th Annual Webby Awards for Best Charitable Organization / Nonprofit Web Site
• 1998 IBM Client/Server Divisional Award for excellence in technical documentation

Recommendations

You can find several professional recommendations on my LinkedIn profile.